The Ragin Cajun Brand & Conference Realignment: Rick Jones

[Scott Malkinson]

He loves the hill with the kids playing on it!

As a parent it's the only way we get to stay the whole game.

[fanof71]

I agree with his analysis. Twitter is not real life and much of social media is simply repeating talking points to people already in the choir. Need to reach students in a different way but I am not sure what that way is.

Twitter and FB are good starting places, but the content of your post/ad has to be shared for it to do any good. A better solution is to target and drill down using consumer data points, based on your digital bread crumbs, where your targets are most likely to see your ad. John Studmuffin is a soph., he lifts weights, likes to read about different techniques to use with his weights. Boom, as he searches or goes to his favorite site, he's served a digital ad. How many gross impressions do you want? 50, 60 thousand? There are media companies that can do that. CPM in this market is low...beats FB and Twitter...although those are utilized as well, depending on your needs and plan.

[ManAboutTown]

Twitter and FB are good starting places, but the content of your post/ad has to be shared for it to do any good. A better solution is to target and drill down using consumer data points, based on your digital bread crumbs, where your targets are most likely to see your ad. John Studmuffin is a soph., he lifts weights, likes to read about different techniques to use with his weights. Boom, as he searches or goes to his favorite site, he's served a digital ad. How many gross impressions do you want? 50, 60 thousand? There are media companies that can do that. CPM in this market is low...beats FB and Twitter...although those are utilized as well, depending on your needs and plan.

Like Rick said, how to you reach the GEN Xers? I don't think we have a boomer / millennial problem.

[fanof71]

Like Rick said, how to you reach the GEN Xers? I don't think we have a boomer / millennial problem.

That was for example purposes only...the same can happen, reach genx the same way

[ManAboutTown]

That was for example purposes only...the same can happen, reach genx the same way

Gotcha. Well, we need to continue to do what we’re doing then, I suppose. It can be better.

[Louisiana84]

This podcast was worth every minute of my time. I did not want it to end.

[ManAboutTown]

This podcast was worth every minute of my time. I did not want it to end.

Appreciate that very much. The response to the episode has been unbelievable.
We are working a few different guests that are in line with what Rick's duties are regarding UL. More people need to hear our story.

[fanof71]

Appreciate that very much. The response to the episode has been unbelievable.
We are working a few different guests that are in line with what Rick's duties are regarding UL. More people need to hear our story.

Matt, would love to hear from someone who's job it is to put out timely event messaging. Two (and there are hundreds more) examples...yesterday Nico timelines about setting up tailgating..and today on I-10 I see an electronic billboard promoting App game. Finally!!!

Maybe the person in charge of all digital content placement.

[ULGrad@HOU]

I'm not very much into Podcasts, but I gave it a listen, and it was excellent. Great job.

[ManAboutTown]

I'm not very much into Podcasts, but I gave it a listen, and it was excellent. Great job.

Thanks for giving us a shot. Hopefully we did enough to keep you coming back for more.

[Turbine]

It was fun keeping up with the Jones.

[ManAboutTown]

Matt, would love to hear from someone who's job it is to put out timely event messaging. Two (and there are hundreds more) examples...yesterday Nico timelines about setting up tailgating..and today on I-10 I see an electronic billboard promoting App game. Finally!!!

Maybe the person in charge of all digital content placement.

Actually one of our guest targets.

We absolutely have a problem with how, when and where to promote sporting events. Big Cat and I were at cypress lake this morning and if it weren’t for the electronic billboard on Rex, you’d have ZERO idea we had a gigantic football game in 4 days. It’s just mind blowing that we can’t fix this problem.

And that’s WITH our pod members hitting up the admin & posting all over social media. These announcements should have been made Monday morning. Should’ve been non stop messaging all week long. Should’ve had events set up Sunday night, Monday night and Tuesday night of game week. I have yet to hear a reasonable offering as to why this did not happen.