Trust me, it can be fixed. Every media outlet in this town has some sort of targeted digital product that can serve ads and notices to not just hard core fans, but to the others we have talked about for years. I don't know how "fine" the data bases are. Is there a data base that includes UL grads? Surely there are for "college graduates". But, that's going to be a bunch of waste. There may be ways around it, but that's the solution. $10 CPM is not expensive, that is no excuse not to look into serving targeted digital display ads, OTT, timely facebook and Twitter.