Like Stuller, Mercedes-Benz sells to retailers. They do their own advertising to make their retailers an attractive destination.
Stuller wants their product to be requested, they lose market if no one ever heard of Stuller.
The retailer is more likely to order from Stuller if their customers request Stuller.
Check out Yates. https://www.yatesjewelers.com/stuller-settings.html They are stuck explaining Stuller and telling everyone who Stuller is.
Know your target. He could CARE LESS about athletics. Stuller is already WORLDWIDE. Stuller already has a catalogue in almost EVERY jewelry store in America. The hook in the Yates advertisement was 25% off.
STULLER is not putting advertising efforts on naming rights in a football stadium in Lafayette, Louisiana.
Possibly an angle with Stuller would be for Louisiana to have Stuller promote the university somehow in his widely distributed catalogue.
When you are shooting sporting clays and when a dove passes by, you dust him, you get no more points on your sporting clays score card. Know your target.
Now that Stuller is worldwide they need to "know their target" is no longer the jeweler, or distributor, its the end customer.
A company being worldwide is the dumbest excuse ever for not offering them opportunities.
The hook in the Yates advertisement is that end customers have no clue who Stuller is, forcing retailers to discount their product.
I’d imagine a CMAR model, which is similar to design/build would be implemented. CMAR is what got Southside High designed and constructed in such an incredibly fast timeline, which was basically 18 months from schematic design to substantial completion. I haven’t heard specifics on the design team or contractor, so makes me think that what some are saying regarding construction starting after next season is more accurate than after this season.
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