Actually under the new donor model adopted a few years back, everyone who has completed one semester at UL is an official member of the alumni association. If you donate $50 ($25 for alumni who have graduated less than five years) to the loyalty fund then you become a loyalty fund member with voting rights.
As far as communications, we are aware of the issues but be aware that we are reliant on the university. The alumni staff cannot send out mass communications or update social media. This has been a big complaint from the association board and it appears that the office of Advancement is taking steps to improve support of the association.
I totally agree that we have to strive to be the best and be aggressive in achieving that goal. Our current board is also in complete agreement that as the de facto flagship university in the UL system we need to do more to promote our school. If you get Alumni Accents, read the incoming President’s letter, it will give you insight into the goals of the association