Maggard is amazing addressing this head on.
Before Maggard, decades of silence preceded this same duplicate problem year after year.
First game of the season needs to be treated as a loss leader.
No business wants unsold inventory, especially the food industry.
However for the first game they need to over stock and over man, just to see what the potential is.
Once the potential is established they can pull back to a reasonable manageable level.
Problem is now they will have loss leaders all season long trying to wipe away the effects of penny pinching from game one.