No to LA as an abbreviation. We are UL! Let’s geaux embrace it together. This administration has done a better job of branding than any other before. We just need to own Louisiana and UL.
Wel we are always jumping through hoops. LA as an abbreviation does nothing to detract from being UL.
Right now, the Athletic department is using LOU of all things.
You absolutely will never be able to use UL on sports tickers live stat pages because Louisville already has been assigned it, takes it, and owns it.
Verbally Louisville does not use UL, Louisiana does. But on sports tickers it is the other way around.
Also, the State of Louisiana prevents the University from using UL, which in no way prevents fans from using UL. The State of Louisiana can neither prevent, nor is it illegal for the University to refer to itself as Louisiana.
LA is a pigeonholed use case, that mentally reads Louisiana and will never replace UL, and in fact enhances it.
Wasnt it declared just yesterday that we had won the name war? These posts lead me to believe otherwise
The name war aka branding is a 24/7 job...UL has learned that lesson the hard way...
Turbine is 100% correct. For ALL sports related abbreviations Louisiana must move to LA. This does not mean we can’t refer to ourselves as UL and/or remove UL from our baseball hats...just media related abbreviations.
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