Wel we are always jumping through hoops. LA as an abbreviation does nothing to detract from being UL.
Right now, the Athletic department is using LOU of all things.
You absolutely will never be able to use UL on sports tickers live stat pages because Louisville already has been assigned it, takes it, and owns it.
Verbally Louisville does not use UL, Louisiana does. But on sports tickers it is the other way around.
Also, the State of Louisiana prevents the University from using UL, which in no way prevents fans from using UL. The State of Louisiana can neither prevent, nor is it illegal for the University to refer to itself as Louisiana.
LA is a pigeonholed use case, that mentally reads Louisiana and will never replace UL, and in fact enhances it.