As businesses increasingly rely on their online presence to generate business leads, integrated communication mechanisms are paramount to information gathering. Focusing efforts towards an online presence can set businesses apart from their competition.

Business Web forms are a key tool used to gather information from potential clients. Web forms standardize information gathering and create an easy, uniform way for potential clients to initiate contact. Secondly, they allow for the collection of this information without the need to expose email addresses to the outside, thus eliminating unwanted spam. Most would think that a programmer or Web developer is needed to create such forms and integrate them into an existing Web site, but it is actually quite easy.

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