What have we learned from all of this? UL has learned that football’s low attendance is not just about winning, tickets promotions, or fan friendly concessions.
UL had increased attendance under Hudspeth because he knew how to charismaticly connect to the community. His “hold the rope” speeches were directed to alumni, students, band, cheerleaders, everyone because he knew it took the entire community to win championships. Fans felt included and needed for the team to win because “we like that!” This is our cULture.
UL saw increased numbers in attendance and RCAF with this approach. It’s the reason baseball has a waiting list for season tickets. Coach Deggs motivates everyone to be better and apart of the process. We had great attendance for “Fear the Beard” in basketball because we could connect to a player on the team. These are effective marketing strategies.
We can choose to learn from our past with Hudspeth. He got us all to come together in the beginning, but alienated us in the end. We never want repeat the bad, but we can duplicate the good. Someone needs to step up and be that vocal leader for football. It doesn’t have to be Coach Napier, but it needs to be someone. When we have that connection, fans will come and the money for stadium renovations will likely follow. Geaux UL!