This is deja vu.
Go back 10-15 years ago, and we were having this same discussion on this board:
"Lets refer to us as ULA" - comparing to "UVA" and "UGA".
At the time, many on this board were confused:
"What does the "A" stand for?"
"We understand "UGA" where the "A" stands for Athens...."
"Does the "A" stand for Acadiana...?"
ETC.
Sounds like we have moved on in 15 + years.....