My tailgate spot was $900, counting the required RCAF donation. I didnt drop it because of cost; I dropped it because for 2 years at the end of the Hud era, nobody showed up but me. Mostly they quit showing because they moved away with their jobs or became disillusioned with the administrations failure to sieze the moment during the 4 year run of success at the beginning of the Hud era. Both the athletic administration and the university administration were totally apathetic about promoting our brand while the iron was hot.
One big problem is that culture in America is becoming lazier. There’s a reason amazon, Netflix stock, and Pizza Hut etc continue to do well. A company like Waitr becomes worth hundreds of millions because people are willing to pay for convenience. People are less and less inclined to get out and do things the way we did them for years. This trickles over into tailgating and attending football games. I don’t think this is the entire reason but it’s definitely part of it.
$500 is too much if nobody is buying. We have created reverse cynergy between pricing, product and circumstances. We can only adjust with the things in our control. I don’t think anyone can fathom to calculate the negative effect and impact of losing the CC game around the thrashing we took from Bama and Miss St last year. It is very unfortunate that happened the way it did because it took the wind out of the sails created with the new coaching staff and even the success on the field latter in the season. I hope we excel as we can this year and the SMART people figure out how to maneuver the finances to make sure we maximize the success.
My old marketing professor assured the class that you don't price based on expenses in cost. You price the product on whatever number gives you the maximum gross income. Then the choice is wether it's viable.
I understand government decisions must take other things into consideration, but an empty tailgate spot provides zero income and a depressed image.
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