I will go on record as not being a fan of this deal.
As bad as the Advertiser has been (recently) with a negative going through the motion writer, they have covered Louisiana Athletics for 119 years. No agreement needed.
This agreement with the Advocate will lead to less and less coverage by the Advertiser, and regarless of how, much their distribution has slipped, they are still by far the largest newspaper in Lafayette.
This is NOT how you grow a fan base, its how you shrink it.
Forging agreements that will lead to less coverage overall is a bad move.