In its efforts to build a successful football program, University of Louisiana is turning to fans and the local business community.
Come Saturday, it won't feel much like football season as the University of Louisiana's team takes to the field for its first home game. Not like it will in the latter part of the season. There won't be a nip in the air, rather a sullen mugginess. Late summer foliage will still cling stubbornly to the trees. A thermos of coffee won't taste nearly as good.
Nonetheless, there will be loyal fans arriving at the stadium, ready for some football, Ragin' Cajun style. UL just needs lots more of them - and even more support from a business community that is embracing UL sports wholeheartedly.
The university has launched several initiatives to build a better football program, and an expert on sports teams and marketing says it could ultimately work, with the team becoming another economic engine that drives Lafayette.
And there's much at stake, including a nebulous quality called community pride, tinged with the very real threat of whether or not UL can meet the criteria to continue playing NCAA-sanctioned sports in Division I-A.
The NCAA has decreed that by 2004, all I-A teams must average 15,000 fans at every home football game or drop out of the division.
In response, the team hired a new coach and launched a marketing effort to urge more people to attend the games. And it seems to have helped, with 2002 attendance at an average 15,056 per home game, up from an average 14,929 the year before. But the team is just barely there; it's a margin far too close for comfort.
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Dan McDonald Kristi Dempsey
Posted on September 3, 2003