People with big money - those that can make a difference individually - like charisma, confidence, access and attention. HUD delivered that in the beginning. Many of those are still paying, but they are not going. And right now, they can't even give their tickets away.
To get those back and to lure others like them in the future, some of the same which HUD delivered will be needed along with performance.
That is also needed along with performance to lure the casual fan back.
Once that happens with a house built on a steady foundation (which is what Nape is doing that HUD did not) tradition will start to set in and we will be there. The quicker all of the pieces to the puzzle come together, the quicker tradition will begin to form.
This year we probably jumped the gun on implementing all of the increases. That was exacerbated by our schedule combined with our loss to CC in a game that was almost there for the taking. In the last three games, it has become obvious that the ship is in the process of being righted by the coaching staff.
Rosey times are ahead.