What does this solve? Scheduling good OOC is done years in advance, and UL has little choice in the selection of willing participants. UL works hard on the money games, tries to work to get the best non money opponents, and pretty much gets shunned by everyone else. How is ticket pricing going to change those facts? UL can't give away tickets to add another 1000 people. Any idea of manipulating the core fans in a slump period in the program simply will not work.