Definitely a must. It'll ease the congestion on AT&T's tower making it easier to send and receive calls and texts. The younger generation aren't using Facebook. It's all Snapchat now and Snapchat is a massive data hog. Don't believe me? Go to daquiri supreme or any bar with a big college night. Everyone has their phone out, but they ain't facetiming momma.
You can get the students out to the game with promotions but to keep them there they gotta still be connected with their friends. And once the friends see them they follow. It's herd mentality but it's always been that way. It's just instantaneous now instead of just hearing about things on Monday. We need to get with the times or we'll lose a whole generation of fans.