The writer chose to ignore as did those he interviewed the skyrocketing ticket prices to support the facilities 'arms race'. It doesn't take much to price out fans, even die hard fans. I think the season ticket holding fans are taken for granted, especially at the perienel top ten programs, the thinking is the fans aren't going anywhere. Facts are those older fans dying off aren't being fully replaced by younger fans. Could be the culture, costs are becoming a big factor too.