Great job Dr. Maggard!
1. We previously gave these away. Now there's a monetary component. It's about the creating incremental value.
2. This promotion is specifically targeting the die hard UL fan. They know that we will give up an additional $20 without a problem. If 5000 of us were to purchase those tickets, we've just introduced 5000 more casual fans to Cajun Football. We hope they would come again.
3. Most of all this counts as an additional 5k in season ticket sales.
Great job Dr. Maggard! I'm all in for the #cULture. Geaux Cajuns!