I disagree. it can be augured, competition is one of the lowest factors in filling a stadium for attendance. win games, winning that results in things people can take pride in, championships and bowls. create a fun, festive environment, continue building buzz ,repeat. people will show up. people love, and i mean love to be associated with winners. that part never changes. we live in a me too, gotta be in the spotlight society. if its hot, people want to be apart of it, their peers join in and the cycle continues.