I'm not a marketing guy but it seems logical that you have to have all three linked. We need to be moving towards the goal of when people see Ragin Cajuns, they know its the University of Louisiana and when they see the FDL and/or the Acadiana flag they know its the Ragin Cajuns of the University of Louisiana, and every other combination of the three.
When I buy gear, I try to get something that says "University of Louisiana Ragin Cajuns".
@ CajunNation--Fun with Flags for the win!
Man about town is right about the marketing aspect. It really takes all three. We are Louisiana, but we are located in Acadiana, so we need to promote the area around Lafayette as well as try to get people wanting to go to the games. Winning is the best way but a helmet like that would help. Third thing is that we have one of the more unique nicknames in the college football world we need to promote that as well and use it to our advantage.
Yep, Yep, and Yep.
Now, all I am saying is that we rearrange the marketing hierarchy from
1-Ragin Cajuns
2-FDL
3-Louisiana
to
1-Louisiana
2-FDL
3-Ragin Cajuns
If we are truly serious about wanting to be known as Louisiana there would be a general rule for all coaching staffs to wear only gear with Louisiana on it while on TV.
You could make it even better, the game you invite all the former football players, and alumni give them the helmets afterwards.
8️⃣ weeks until...
— Louisiana Ragin’ Cajuns® Football (@RaginCajunsFB) July 7, 2018
It begins. #GeauxCajuns ⚜️ pic.twitter.com/KYPvy1Lbtr
This is a good look, too.
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