We doubled our budget over the last 5 years and I have no doubt we will do it again. My question to you is this. Did the doubling of our budget over the past 5 years put us in a better situation? The answer to me is no. It didn’t help because everyone but ULM is growing their budget dramatically. So 5 years from now we are sitting at 45MM. What do you think the lower level P5 schools will be at? 100MM? The big dogs will probably be over 250MM. What about Houston and Memphis who share our footprint and are light years ahead of us? Doubling our budget will not get us close to them. I am not saying give up. I am saying the BiG12 is like banking on winning the lottery. We first need to start competing with Tulane and Tech before we take on the Big12.
We will be at $30 mil this year. They project possibly between $32mil to $34 mil next year and that is with Learfield, other branding concerns, corporate outreach and accomplished without student fees. We have a ways to go, but that is moving the needle of the compass quickly. With focus on growing revenue streams outside of student fees for our athletics, facilities improvements and our push for Tier I status, we will be close to the top of the G5 in four to five years. Where to from there, we will have a much better view of the landscape at that time.
That is assuming the top of G5 stays stagnant. They will not. If a UH, SMU, Tulsa or Memphis feels like we are encroaching on their territory they will fight back with the considerable arsenal of donors they have. I fully believe that we will move forward, I just don’t see the universities I mentioned just letting us pass them by. Notice I didn’t even mention SMiss, Rice or Tulane. We are not even at their level yet.
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