We are moving to the corporate model for increasing our season ticket and suite revenue. Some of the time these seats will go unused. We all want a big time sports program, well we will not get one by catering to everyday fans. We have hired SEC administration and coaches and they will be pushing revenue generation over everything else. I fully expect our football season ticket base to increase dramatically, but suspect butts in the seats will only increase slightly. As has been said the season tickets and suites are where the money is made. Buying a hotdog and beer does not drive the budget.
Trying to get families to walk up and buy tickets to fill a stadium is not the way we become a big time university. Corporate giving is the only way.