Absolutely not, UL shouldn't worry about season tickets as write offs. My post was more along the lines that it wouldn't be out of line to charge more for facilities used by the car show, selling concessions, etc.....
There should be a market cost given to all prospective users of university property. If you don't like the price then don't use it.
Can't think of another place that the LADA would hold the car show in Lafayette. That should mean our rates should be at a premium. Simple supply and demand.