And after the demo, they turn around and sell those vehicles. In fact, saying “Hey this is coach Napier’s Caddy” probably gets a few thousand extra. The bottom line is, it’s a benefit for both parties in that regard. The lease for the event is NOT beneficial to athletics in any way, and it should be. Without question, every event that takes place on the athletic complex premises should benefit athletics monetarily. Up the lease, implement a royalty program and demand they do everything necessary to accommodate FANS during events. At their cost, since technically, they are displacing fans.