I would definitely consider soft drinks and water/lemonade. It’s easy money. At the end of the day, when we loan our land to outside entities, we have to ask “what does it take to make every dollar that I can?”
As an athletic program, we don’t have the leverage of just lending our property for cheap. We are trying to grow our budget in an attempt to grow the brand and move conferences. Sometimes, that means milking as much as we can on the way out.
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