1. Push your brand, etc here and do whatever you can to attract local fans
2. Recognize that even in the most die hard areas (Baton Rouge/LSU for instance) there is a segment of the population that just PREFERS to go against the grain and pull for someone else just to be different. Do every thing we can to be that someone else everywhere we can. Have no fear or reservations of going after new fans, no matter what other school is there.
3. Just win. Obviously. Bandwagon fans are a key component, and the only way to get them is to win.
Worked in the Northshore area my last year before retiring. A huge no. of kids from that area are considering becoming Ragin Cajuns. Add that to the south shore and I think the New Orleans area is where many of our students are going to come from. I saw a stat last year. No. of students from Orleans, St. Tammany, Jefferson, and St. Charles parishes combined equaled the no. from Lafayette Parish. Of course expecting many season tickets from over 2 hours away is a little unrealistic at this stage. Down the road it can become more of a focus.
Would it be worthwhile making a list of Acadiana area businesses that cater to other schools and not the Cajuns. I am not suggesting a boycott of those businesses as that has no impact if they don't know they are being boycotted. What could happen is when folks go in there they could inform management in a courteous way they are limiting there purchases there because they could not find Cajun stuff. Of course supporting businesses that support the Cajuns is wise. Just because they put a sign in their door does not mean they are true supporters however.
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