I'll use this as an example:
The school 45 minutes east of us had 6 straight losing seasons from 1989-1994. In 1995, they made their first bowl berth in almost a decade in the Independence Bowl. I remember people being ecstatic about that. Now, they would want to fire their coach if that's where they would go because they've grown since then as a program.
That goes for us as well. We were excited because we had not been there in 40+ years. It was new to us. Now, it's not as new. In the broad picture, the Nola Bowl should not be the ultimate goal for us. If you want to increase the brand name, you have to travel outside of this bowl game every now and then.