There is no scenario, Mike, that you have to make that choice. Don't get caught up in what some sphincter says about our "name obsession". There is no correlation to our getting irritated with our name and us winning or not. It's always easy for some mental midget to fill up air time and make a comment like "they should have worried more about winning the game than worrying about their name". No fan that gripes about the name does any game planning, coaching or playing. The athletes don't participate in the name discussion.
As for ULA... no. If it isn't a female body part, it ought to be.