Look at it this way. Hudspeth's pay was calculated based on the assumption that he would continue to increase excitement around the program and that we would average 30K in attendance. (I don't know that for a fact, that's just a general assumption)
So now we are averaging 20K. The difference is 10K times an average of probably $30 per ticket. That gets you to $300K before you even factor in concessions and merch. So I could very easily see the number ending up near $500K.
It's not lost revenue because we never had it in the first place. But it is lost opportunity.