The FDL looks closer to False River/BR than Lafayette. Just saying.
The FDL looks closer to False River/BR than Lafayette. Just saying.
I don't disagree with your post, but I don't see it as anything more than cleaning up the confusion our marketing and branding departments created. While it is a first step in moving in the right direction, the purchase of the production equipment and training of our staff should be priority in moving the new brand forward.
I think showing your hand to the state is the biggest step. I also think that once the rest of the state is finished complaining, AP and ESPN are on board, and the fanbase (staff/players/students too) are all informed of our identity going forward, we can cement this change pretty painlessly.
This is a key component to the Alden Report and while it's going slower than we want, at least it's happening. And I said this when the Big 12 announced no expansion.. This could be the shot in the arm that we need. The delay gives us extra time to act. Maybe admin felt like to much had to be done in too little amount of time (like cramming for a final in 30 minutes).
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