2016: LA the new "official" abbreviation for stats, crawls, etc

[CajunDreDog]

This is the email that was sent out.



Subject: New Brand Standards For UL Lafayette Athletics
From: Matt Sullivan (matt.sullivan@louisiana.edu)
Date: Monday, November 7, 2016 8:32 AM

All,

Periodically, we review our brand standards at the University of Louisiana at Lafayette. After our most recent discussions with the President's Office and the Office of Communications and Marketing, it was decided to revise our Athletics first reference and abbreviation effective November 1st, with the commencement of the 2016-17 basketball season. This also affects all other sports teams, including fall 2016 sports, going forward from that date.

Below is the approved references to the University's athletic programs. We would appreciate that your news outlet support and comply with our efforts.

Official University Name - University of Louisiana at Lafayette
Nickname - Louisiana Ragin' Cajuns
First Reference - Louisiana
Abbreviation - LA (to be used only for sports statistical uses that require abbreviated characters)

The academic institution will still be abbreviated as “UL Lafayette” and it will continue to not be referenced as ULL.

We appreciate your assistance.

--
Matt Sullivan
Sports Information Director | Louisiana Ragin' Cajuns | University of Louisiana at Lafayette |
Cox Athletics Center | 201 Reinhardt Drive | Lafayette, LA 70506-4297

O - 337.482.6331 | M - 985.981.0009 | Twitter - @MattSulli123

#GEAUXCAJUNS

[Tell The Truth]

I don't know that it would be confusing. Look at other school examples. Their ticker and logo do not match.

Louisville - uses U of L and an Old English L as their logos, but the ticker says Lou.
Nebraska - uses N as their logo, but ticker says Neb.
Michigan - uses M as their logo, but ticker says Mich.
Tennessee - uses T as their logo, but ticker says Tenn.

We haven't defined what we are using for our logo, only our team name, LOUISIANA, and ticker reference, LA.

Let's compare us to Texas:

1. TEXAS (University of Texas at Austin)
2. Longhorns
3. "T" or "UT"
4. Tex (ticker)

Here are the things we should use.

1. LOUISIANA (University of Louisiana at Lafayette)
2. Fleur de Lis
3. UL (see below)
4. LA (ticker)

Use of UL without the city tag is illegal, which is why we went with LA instead of UL. However, look at the logo below with a UL and the state of Louisiana shadow. It is legal. It has the L for Lafayette and the state for Louisiana. Technically, it says ULL. Visually, it says UL. And the state shadow clearly distinguishes it from Louisville. And, since we are emphasizing the FDL, it is on the logo where the city of Lafayette is located within the state. A simple, clear, comprehensive UL logo (with or without the Ragin Cajuns).

Looks like the TECH logo....can't bat them....join them

[Tell The Truth]

I don't know that it would be confusing. Look at other school examples. Their ticker and logo do not match.

Louisville - uses U of L and an Old English L as their logos, but the ticker says Lou.
Nebraska - uses N as their logo, but ticker says Neb.
Michigan - uses M as their logo, but ticker says Mich.
Tennessee - uses T as their logo, but ticker says Tenn.

We haven't defined what we are using for our logo, only our team name, LOUISIANA, and ticker reference, LA.

Let's compare us to Texas:

1. TEXAS (University of Texas at Austin)
2. Longhorns
3. "T" or "UT"
4. Tex (ticker)

Here are the things we should use.

1. LOUISIANA (University of Louisiana at Lafayette)
2. Fleur de Lis
3. UL (see below)
4. LA (ticker)

Use of UL without the city tag is illegal, which is why we went with LA instead of UL. However, look at the logo below with a UL and the state of Louisiana shadow. It is legal. It has the L for Lafayette and the state for Louisiana. Technically, it says ULL. Visually, it says UL. And the state shadow clearly distinguishes it from Louisville. And, since we are emphasizing the FDL, it is on the logo where the city of Lafayette is located within the state. A simple, clear, comprehensive UL logo (with or without the Ragin Cajuns).

Looks like TECH logo....can't beat them....copy them

[Tell The Truth]

Anyone want to take bets on what will be displayed Thursday night?

Just put up an L for loser....

[tdncz]

Cajuns released new branding for athletics today: First reference: Louisiana. Abbreviation for stats, crawls, etc. LA. ULL or UL-L: No

— jay walker (@jayespn1420) November 7, 2016

Let's see how well this works...

Correct me if I am wrong: Isn't this the FIRST time the actual ADMINISTRATION has released this type of "guidance" (i.e, that we be called "Louisiana")? I know the Daily Disapoointment started calling us "UL" several years ago and toher networks have sometimes reference "Louisiana," but I think this is the first time the ADMIN has requested this. Yes?
Anyway, I just saw - I think it was either last week or the week prior - the LAST admin reference (i.e., "UL-L" ) in the ESPN Goal Line right hand column that provides updated scores. I think it was the FIRST time I actually saw the "current" "UL-L is the preferred reference" acronym on TV

[DaddyCajun]

That's good. But, why isn't it also on the Athletic Website? Also, was a press release sent out?

Check the attached media guide on the Athletic Website. When they sent out the hard copy media guides it was on the first inside (page).

[Turbine]

Correct me if I am wrong: Isn't this the FIRST time the actual ADMINISTRATION has released this type of "guidance" (i.e, that we be called "Louisiana")? I know the Daily Disapoointment started calling us "UL" several years ago and toher networks have sometimes reference "Louisiana," but I think this is the first time the ADMIN has requested this. Yes?
Anyway, I just saw - I think it was either last week or the week prior - the LAST admin reference (i.e., "UL-L" ) in the ESPN Goal Line right hand column that provides updated scores. I think it was the FIRST time I actually saw the "current" "UL-L is the preferred reference" acronym on TV

"UL-L" was an accidental off the cuff -one-time only- recommendation by this administration, that was retracted the next day but was pounced upon by national and Sun Belt media.

[Redgineer]

"UL-L" was an accidental off the cuff -one-time only- recommendation by this administration, that was retracted the next day but was pounced upon by national and Sun Belt media.

The admission is so stupid that they didn't have something ready to go back then. All they have to do is use Ragin Pagin as their think tank and audit and this mess would never happen.

[LouisianaB]

Does a new policy actually count as a new policy when nobody adheres to said policy?

[RaisingCajun08]

Does a new policy actually count as a new policy when nobody adheres to said policy?

I have seen no such policy.

[LouisianaB]

I have seen no such policy.

[CajunT]

"UL-L" was an accidental off the cuff -one-time only- recommendation by this administration, that was retracted the next day but was pounced upon by national and Sun Belt media.

It wasn't retracted the next day Turbine. Dr. Savoie was in California for a president conference when the announcement was made by the SBC. I don't know how many days exactly after it hit the newspaper.

[CajunEXPRESS]

What did he replace it with? The memo said a two to four letter/symbol description we wanted to go by for NCAA purposes. It was used for a lot more, but the stupid hyphen was no accident.

[LouisianaB]

Well Georgia Southern got the memo

[LouisianaB]

And some media.