Or you hire a consultant to advise you on expertise you lack. We lack a lotta expertise in sports marketing, branding, fund raising.I get TTT is an OCCASIONAL filler for the doldrums of mid summer before the football preseason camps open. Every week, no. And I'll listen to DS and the Astros report and turn off the speculation bs @ UL. Give me facts...anyone. I've started listening to 90.9...keeps me from cursing while driving.
As you know I'm an older fan. I went all in decades ago, motor home @ games before tail gating caught on. Life and health drifted me away from UL. Came back a few years ago. Same old same old. I think the situation is deeper than anyone can imagine. It's the set up of the state system, hard to stand up and be independant. As much as I am unhappy with several things, it could be a hell of a lot worse...imagine a LSU puppet in charge. But I am not "warm and fuzzy" over any of this. Tiger lover on RCAF...fox in hen house, no loyalty. It is up to the younger fans to get a grip on this...whatever it is. Athletic leadership...we get what we pay for. Then again Ulmost hired a dynamic guy...who is now pretty much shelved for a bubba. We're not alone.
All I am 100% sure about is there would not have been utility markings on the ground near the concession area the Monday of the AZ game @ the Tigue if this was not going forward in some form.
And we might not be the only one that is a victim of their system. Look at Coastal...their mascot is a rooster, just like their state premiere university. No pun intended, but I have a feeling CCU and UL are birds of a feather. They have been getting jacked over their football stadium.
I take the Alden Report with a grain of salt. Rule number one when you hire a consultant...you tell the consultant what you want the report to say. That's the part I'm yet to figure out. Only time will show us, speculation on my part won't.
Sorry to rant, been my MO lately.