The sponsor for the UH football stadium is TDECU (Texas Dow Employee Credit Union). It is local and the largest credit union in Houston. Nothing national here. UL might do best finding a large Acadiana company as sponsor who will get more bang for their buck. No appeal now, but the new stadium and surrounding buildup should make for a very attractive venue to sponsor, especially with the development of year round use.
Find a not so niche market in the worldwide market that a company is trying to penetrate and start broadcasting in that language.
Offer sponsorship.
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