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You are absolutely correct. Tabasco is a worldwide top brand and there is little ROI for naming rights to a regional athletic facility. They were approached about naming rights to the SuperDome (before Mercedes) and did not see the value. With that being said, Tabasco is a big supporter of the university for both academic and athletics. They sponsor the annual golf tournament and assist in many other fundraising activities. Their executives recently toured the new athletics performance center and Russo Park so they are very familiar with our venues. They also employ 10-15 UL student interns at any one time. I am not sure of any company in the area that is more supportive of our intern program than Tabasco. Many of the current executives are UL grads but the board is all family and few, if any, have UL diplomas. It is definitely a family run business.
I wasn’t implying they were supportive of the university but this tobasco naming rights thing has been talked about foreverall the way back to “we should get red turf like Boise” and call it tobasco field. If i had to guess football will probably go like baseball, biggest contributor to the upgrade will have naming rights. Like the indoor, apc and baseball stadium.
Ask Jim Moncus.his name is everywhere else.and I’m fairly certain he still has a few coins leftover.
Does Mercedes really need naming rights to 2 domes to get global naming recognition?
Good point.
And even though I usually really dislike pine trees, I saw some that would ideal to plant at the Tigue. These should be planted along the propert line in LF CF, and as close to the track field as possibleso that we add seating or party decks in the out field.
Cajun power would be the best 1st down sponsor for football broadcasts and over the PA
Cajun Power 1st down!! Would be the coolest
The sponsor for the UH football stadium is TDECU (Texas Dow Employee Credit Union). It is local and the largest credit union in Houston. Nothing national here. UL might do best finding a large Acadiana company as sponsor who will get more bang for their buck. No appeal now, but the new stadium and surrounding buildup should make for a very attractive venue to sponsor, especially with the development of year round use.
Find a not so niche market in the worldwide market that a company is trying to penetrate and start broadcasting in that language.
Offer sponsorship.
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