We can apply the Robe model to football and compete with anybody in the country. In fact, this is our best shot. Improve facilities to the extent we can, yes, but don't get into an arms race. Make football about the men again. There will come a day when moms and athletes finally realize that they are taking the 30 pieces of silver. When they decide they want to be men instead of delinquents, UL will not be hard to find. Corporate america will figure this out too. Stop chasing wins and start chasing integrity. The wins and endorsements will follow.