We don't use Louisiana on the scoreboard for ANY games that I've seen. But Louisiana is on jerseys...fences...scoreboard name plates...behind home plates...in the end zones...outfield fences...team warm-ups...batting helmets. Miss any?
This is the problem. Our marketing Dept is so inept that they don't even get the magnitude. Softball and baseball (and football every now and then) give you days long commercials.. Which is how your brand becomes second nature to sports fans. We've made Supers in 5 consecutive years in SB. We've been in the thick of the national baseball conversation for 3 consecutive years in baseball. We've been in bowls 4/5 years (on ESPN). How many more times do you need to get familiarized with a team before you get the name correct? How many more times will our idiot admin allow this crap to go on? For goodness sake, we have marketing masters on retainer AS WE SPEAK and we still can't get the media to call us by our freaking name. Not even our 'official' name!
Wonder why we can't further our athletic program or recognition nationally?? Exhibit A.
You big time Softball fans.. Probably the most passionate fan base we have.. I'd raise 50 kinds of hell and demand something be done. In all seriousness, how Mike and company are not irate about this, how Alden is not irate about this (considering that his firm is tied to a university that gets slapped in the face every time they appear on national television with regards to name and brand), I don't understand.
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Did anybody notice on our scoreboard, it was late in the game, maybe sometime just after Aleah's hr, there was a posting of a longhorn logo on the screen and not a aTm logo? Maybe we are having issues with Texas teams.
That's correct.
The guy on ESPNU/Bases Loaded was Brendan Fitzgerald
https://twitter.com/brendanfitzespn
when lineups are exchanged, if the other team's has us listed not as Louisiana, refuse to end the plate conference until it is corrected
There are SEVERAL things that can be done.. Especially over the length of time that we've been associated with ESPN.
Here's one thing that can be done: "ring ring ring.. 'Hello?' "Yes, hi, this is Joseph Savoie, President of the University of Louisiana at Lafayette. I need to speak to someone that can explain to me why your company continues to misidentify and damage the brand recognition of my University."
I thought both he and Amanda played it down the middle. I know some were concerned about Amanda being an A&M alum. And, I can tell you he was really looking forward to the assignment. Don't know if you saw it, but he tweeted something to the effect of "on my way to the Lafayette regional and one of the great atmospheres in all of college sports, Lamson Park."
And, I really did like (mentioned this earlier) how ESPN was ready with the explanation of an illegal pitch. They did their homework and had the graphic ready.
On Saturday I got to visit with him for a few minutes and met Amanda for the first time. He was happy to be in Lafayette. He'll have a super this week and will be in OKC. I was hoping he'd be available for a Super in baseball , but he'll be doing games for MLB radio.
One of the reasons I like Adam is, last year in BR, he came into the booth, introduced himself and sat and asked some questions. No ESPN broadcaster has done that.
Said afterwards it's one of the most exciting games he's ever done in any sport.
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