On page 60 of the PDF, the consultant listed 20 "strategic recommendations" related to a variety of issues ranging from staffing to ticket sales to developing a 5-year deferred maintenance program.
And, yes, Branding.
However, starting on page 35, there is a series of "recommendations" (on Branding) listed thru what appears to appears to have (maybe) been part of a power point. With no "strategic" attached to them.
The problem is, how do you reconcile the "strategic recommendations" with the "recommendations?
Which is why I don't think this is a strategic, implementation document. It's primary purpose, as listed in the executive summary, is as an analysis. And the recommendations (whether they or strategic or not), are just that....recommendations.
Don't take this to mean I'm trashing the document. I'm not. I think its absolutely valid. I think the "strategic recommendations" on page 60 can easily by formatted into a strategic, implementation tool outlining how each of these "strategic recommendations" is now a goal or objective (or part of a broader goal/objective) with accompanying actions to accomplish that goal.
This is just my two cents. I don't know where Louisiana is with this. If you look at the timeline for the "strategic recommendations" everything thru #14 should have been accomplished. Shucks, 8 of them were immediate.
Turbine pointed out in another thread you have to know where you've been to know where you need to go. I think the Report tells us where we've been and where we're at, and maybe even where we need to go.
I just don't think it tells us how to get there.
Julian Assange is MAT's source. He even told MAT that cracking the code of secrecy at UL was the hardest test yet. After discovering UL had a tremendous computer science and computer engineering program... Wikileaks sent their very best hackers into the darkest cyberspace tunnels to hack the athletic department servers. They could find nothing... literally nothing but some restaurant menus, old expense reports and pictures of Alaskan moose mating.
Julian then said that all he did was go to the Corner Bar and say "Ragin Pagin is full of faceless baffoons"... and he was given a secret handshake... and allowed to view the stack of Yuenling soaked napkins that were part of a scheme to cover up the debacle of "The Tigue Renovation Funding".
There it is... finally out in the open.
Perhaps therein lies the problem. We do have a roadmap to help us get to where we want to be, i.e minimally an AAC invite, with an immediate timeline of completion given the conference realignment scenairios quickly approaching. Problem - an AD who doesn't know how/want to get these done (as they were not his ideas) AND/OR a President who doesn't want to spend the money to implement them. Either way, we are furked.
And I'll throw this one out there.
SR 14 suggests reorganizing fundraising/development in ICA under the umbrella of the Senior Associate AD for Development.
Although I think this would be part of SR 1, I think it would run contrary to the purpose of the RCAF.
*I'm tired of typing "strategic recommendation" hence "SR"
Yuhhhh.
I mean, how do you do this? And according to the timeline, immediately?
SR 2
"Create a competitive marketplace for expanded UL programming and set the stage for bringing in a multimedia agency to maximize revenues and resources
a. RFP for Multimedia Rights by selecting a multimedia
agency to collaborate on media agreements and
sponsorships."
*Again, I'm not taking shots at the Report.
Because... I'll say "Where's the guacamole?"... and they'll say "You gotta pay extra.".
We paid for an audit. It is not often you pay for an audit... and then the auditor says, "Hey buddy... I know it looks bad... but do you want me to tell you how you can fix this dump of a business you don't know how to run?".
You purchase that latest and greatest 4K HD camera's and production trucks and produce it internally like so many other universities do. Total cost would be between $3-4 million for the equipment.
Which is a drop in the bucket considering you are selling the content and gaining tremendous exposure.
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