Well they don't own both, let's do Louis. I take that everyday and twice on Sundays, Louis is better, then LOU, According to this no one has the LOUIS acronym.
http://acronyms.thefreedictionary.com/LOUis
Why are we so worried about LOU anyway, you have colleges with the same acronym. USC (South Carolina, Soufhern California), ASU (Alabama State, Alcorn State), AU(American, Auburn). UA ( Arizone, Alabama) MSU ( Michigan St., Mississippi St.) etc. y'all get my point.
I actually prefer LOUIS that was my first choice