2016: Alden Report Released by University of Louisiana Athletics

[CajunStros]

The name is a big issue... but if we somehow miraculously got the name tomorrow, and failed to follow through on the rest of the recommended actions in the report, all we will have done is gotten a name we like on our athletic tombstone.

And if we follow through with the rest of the report, the name will cease to be an important issue, because people will call us what we want, or we will be so happy with our success that we don't care about the name any more..

"Win and they will call you what you want"
-J. Kelly Hall (RIP)

[CajunRed]

"Win and they will call you what you want"
-J. Kelly Hall (RIP)

Hard to argue with Coach.

[RedTails]

I think we should call ourselves University of Youngsville. UY, YU, or U-YOU.

[CajunStros]

I think we should call ourselves University of Youngsville. UY, YU, or U-YOU.

I think you mean Southside University.

[Turbine]

Guys....the name thing IS important.....there is one Hell of a lot more than that in this report.....

Agree

[Boomer]

Agree

---Just wondering about some points to be addressed and how we would enact it----Some examples from you guys---do we have the money or any other needed resources for action???

[VObserver]

---Just wondering about some points to be addressed and how we would enact it

Some examples from you guys---do we have the money or any other needed resources for action???

Boomer, it isn't a question about whether we can afford to do it, but about we can't afford NOT to do it. Just like I have been telling you for years; none of these actions are expenses, they are investments.

[jumboragncajun]

E

Many on this board will agree that if we can't get our name right, if we can't even decide what to call ourselves, how we brand ourselves, then we are screwed from the "get go". I submitted this ideal years ago. We need to get out of the Louisiana name battle and attack from a totally different angle. ULM, LA Tech, LSU, Lafayette, ULLLL...it's all exhausting.

Are you ready? ACADIANA UNIVERSITY. The Acadiana Ragin' Cajuns.. ARC. No more confusion with Lafayette Leopards. No more "you guys are in Monroe right?" It sets us apart. It will take time but will work. There is no other Acadiana, no other Ragin' Cajuns. Do it.

That would have more bite and regional identity if it were "Universitè des Acàdian"

[LaCajunsFan]

Guys....the name thing IS important.....there is one Hell of a lot more than that in this report.....

I agree. But the way I see it is that there is so much that could reviewed and discussed that's hard to see how we should break it down to do so. Don't know if there is a better way, but here are the 8 recommendations that are classified in the 'immediate' timeframe. Maybe we can start with these?


UL ICA Analysis Project Strategic Recommendations


I. Formulate staffing plan to position UL to compete successfully.


II. Create a competitive marketplace for expanded UL programming and set the stage for bringing in a multimedia agency to maximize revenues and resources
a. RFP for Multimedia Rights by selecting a multimedia agency to collaborate on media agreements and sponsorships

Maybe I'm wrong, but I was always taught in English that you don't have an "a" item if you don't also have at least a "b" item, lol.

III. Communication Strategy for UL Leadership with Peer/Aspirational Schools/Conferences.


IV. Begin a new, pure Priority Seating Program/Point System
Seems to me we are already doing this

V. Develop 6 Year Institutional Support Plan (% of ICA Budget)
FY17 52% --- FY18 52% --- FY19 50% FY20 45% --- FY21 43% --- FY22 40% FY23 35% --- FY24 30%

Very relevant, IMHO, especially given all the discussion recently about HB 4971


VI. Develop a formalize Internship Program to include marketing, development, game operations, and ticketing

To me ths seems like a relatively easy one to get done

VII. Develop and implement a comprehensive football season ticket Marketing and Sales Campaign

Another pretty easy one, IMHO.

VIII. Develop and implement a comprehensive football Game Day Operations and Marketing Master Plan

[Boomer]

Boomer, it isn't a question about whether we can afford to do it, but about we can't afford NOT to do it. Just like I have been telling you for years; none of these actions are expenses, they are investments.

---So if the funding isn't there, you do what---that was my question of what can be done now that the money is there for??? I don't think that the school can take out a loan and gamble for success like a business can! The only people that will work for free are Beau and I!!! lol

[Ragin9221]

Just call us the Ragin Cajuns School of Ragin Cajuns

This branding is not hard we make it way to difficult on ourselves. Look if we can not use UL, or ULA, and we want to brand ourselves as Louisiana then let's do it. Look at Nebraska ( NEB), Florida (FLA), Alabama (BAMA), Texas (TEX), Missouri (MIZZOU), Kentucky (KEN), California (CAL), Nevada (NEV), Washington ( WASH ), Tennessee (Tenn) Pennsylvania State ( PENN St.) do we really need more examples.

Let's just do Louisiana (LOU) not LOUIS that's Louisville, LOU would work perfectly

LARC give me a break.

[basinbear]

This branding is not hard we make it way to difficult on ourselves. Look if we can not use UL, or ULA, and we want to brand ourselves as Louisiana then let's do it. Look at Nebraska ( NEB), Florida (FLA), Alabama (BAMA), Texas (TEX), Missouri (MIZZOU), Kentucky (KEN), California (CAL), Nevada (NEV), Washington ( WASH ), Tennessee (Tenn) Pennsylvania State ( PENN St.) do we really need more examples.

Let's just do Louisiana (LOU) not LOUIS that's Louisville, LOU would work perfectly

LARC give me a break.

LOU is Louisville....