You are right, it's not tied directly to winning. Winning would help the process, if and only if, there was a solid commitment from the UL administration on making Louisiana it's primary Athletics name. Winning would help in making that effort more publicly known to a broader audience. So, since there isn't a strong voice coming from Dr. S, then winning won't help. Unfortunately, it's Politics that is the biggest obstacle, and Dr. S is certainly all about that and is wrapped up all in it. Political pressure from outside the University seems to be too much for Dr. S, and he doesn't have the stones to push through it.