What other things? Winning games is why you pay coaches. If all you are worried about is graduating kids and not having NCAA sanctions, you or I could be basketball coaches.
I personally could not possibly care less if our basketball coach is a nice guy who embraces the local culture. If he wins 20+ D 1 games every year and hangs banners in the dome for conference championships and NCAA or NIT appearances in 3-4 out of every 5 years, and puts 5,000+ butts in the seats on a regular basis, while graduating kids and keeping us clean; I will be happy.
He doesn't have to play golf with me on Wednesdays, or visit with Mrs. Shipley. He just has to coach like Mr. Shipley.