If they are going to Brand...they need to stick to it.
If they are going to Brand...they need to stick to it.
No.
Outside of this state, very little people know who you're talking about. They may have heard the name Ragin Cajuns before or even seen some of our games on TV, but they have no clue for which school the Ragin Cajuns play.
It's wishful thinking to ever think we could develop a brand in the collegiate athletic world by simply pushing Ragin Cajuns.
This move by those in power is simply a surrender. They look on the whole name battle as completely unnecessary, and never had an issue with UL Lafayette to begin with. They are tired of dealing with this, and want it all to just go away.
Or, at least that is what I heard as a completely crazy rumor not grounded in fact.
You are correct. Branding ourselves as Ragin Cajuns does nothing for our true identity. Outside of Louisiana, most people don't know if Ragin Cajuns goes with ULM, UL L, or LA Tech. Use of Ragin Cajuns will let every media in the country pick and choose what they want to call us, i.e. Louisiana Lafayette, UL Lafayette, U LA LA, UL L, and every other variation that is out there and it won't be LOUISIANA and UL.
No other school goes by their moniker as their primary branding. Whoever came up with this idea should be fired. Probably the same person who told the SBC to refer to us as UL-L. I am really disappointed in Dr. S if he is approving this.
Here is an idea, why not follow with Wisconsin does. Their official name is the University of Wisconsin-Madison. That's right, it is hyphenated. See their official university logo below. On their academic website, it has the W logo on the left and to the right of it the Wisconsin above University of Wisconsin-Madison. Academically, it refers to itself on its website as UW-Madison.
Athletics is simply Wisconsin. Not Badgers.
Why can't we do something similar academically like Wisconsin does? We are still using our official name but connecting it to LOUISIANA.
LOUISIANA
University of Louisiana Lafayette
see, i side with the bad guys on this one. I will be pist if they shy away from Louisiana. I would completely disagree with going all in with Ragin Cajuns alone. Say Louisiana, and say F 'em.
but alas, i won't hold my breath on that one.
As a follow-up to this, I recommended to Dr. Blohm that we do away with the multi-colored logo and keep it simple with red and white and possibly a black trim. I sent him the logo I use for my avatar and also showed him what Alabama's logo looks like which is similar. Next thing is the university comes out with the right colors and style, but without Louisiana. A big mistake!
Yup, and when I say most people know who we are when I say Ragin Cajuns, I'm talking about our peer sports fans. Outside of our tiny group, no one knows anything about our schools, conferences, etc. but I bet when they hear Ragin Cajuns they say, "oh, that team from Louisiana".
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