Its worked so well for them that people don't know their actual brand is Warhawks and not Ragin' Cajuns? I have no doubt that the wins over Alabama and Arkansas helped their program in the short term. But winning is only part of developing a brand. UL Football has won four straight bowl games, baseball and softball have hosted and won regionals and super regionals, and Basketball as played in two tournaments with back to back 20-plus win seasons. Branding is as much about the company you keep, as it is winning and other factors.
Just before going to sleep after reading some of the "One & Only..." Stuff I had this idea. Why not add "Louisiana" in the tag. First thought was to buy a "One & Only" flag, sew "Louisiana" on it, and fly it high tailgating. A "One & Only Louisiana Ragin Cajuns" flag. Now that covers it all. Presents who we are and finger to those who wish to crawfish. Hope I can get it done
Agreed... Bad idea. I'm not sure how anyone slow plays a hand that everyone knows is already the case. It's just stupid. Who is going to by a shirt with the new logo One and Only? Not me. Too wordy.
IT's LOUSIANA Ragin' Cajuns. We need some cajones in administration. Enough of this pandering!
FIGHT THE BATTLE!
That "battle" has been being fought for many years now. The people that will refer to us as UL or Louisiana are doing so. Those that don't, never will. Once I accepted that fact, it doesn't bother me anymore when I hear or read UL-Lafayette or UL-L. It matters not what they call us, it matters only that they keep talking about us.
#GrabTheNugget
You are right, there is extreme value in the keep-em-talking mindset.
The problem is, that value is divided by however many wrong name options are out there.
Also the keep-em-talking value in Lafayette creates a cubby hole identity that drains potential research dollars and future grad income.
Spot on.
ULM 's victories over SEC schools(same for LT) did more to push their school's name into the minds of the average sports fan than anything we have done in marketing since the founding of the school.
This is why it kills me when we are on national TV and we have no Louisiana to be seen on a baseball or softball uni. Should be a general rule. If we are on TV, we are wearing the Louisiana unis.
For instance, if we beat Kentucky, with our Louisiana football unis, that will do more to brand ourselves as Louisiana than we have ever done before. Hopefully, the coaches are rockin' some Louisiana gear as well.
When we changed the name, as soon as I could, I bought some decals at the bookstore. They all had the city tag on them. Easily fixed. Just cut off the tag and put it on our car.
I will buy some T-shirts for our tailgate crew this year. It will have "We are Louisiana" on the front.
This is what we have to do. I encourage all of you to do the same. If the school refuses to market Louisiana, then we will.
can people purchase media guides? I see you can download it, but I was wondering about a hard copy. I seem to recall doing so in the past but don't see it now
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