I think you are exactly correct. I do not believe going exclusively with "Ragin Cajuns" is a branding push. It is a means to disassociate "Louisiana" long enough to slow play "Louisiana-Lafayette" into use. But...
You can write Ragin Cajuns on everything you want, but you will either be identified with school/location, and it will be a free-for-all with every messed up name we've heard and a few new ones, or you will leave people unaware of who or where we are, clueless to a greater extent than before.
This is a pathetic (and wimpy) path forward. It was either nut up and fight one group for going one direction, or fight another for going the opposite direction. And as usual... our admin chose curtain number 3... to hide behind. Wimpy!
Personally, unless and until we've made our way to something comparable to the AAC or Mountain West, I don't see conference affiliation doing much of anything for us name recognition-wise. I have always liked the idea of the athletic department branding our team as the Louisiana Ragin Cajuns. We are Louisiana Ragin Cajuns. And I sincerely hope we continue with that effort.
But all the arm twisting in the world to call us what we want won't get the brand recognition results of seeing our football squad compete in an Access Bowl, our basketball team make a deep run in the NCAA tournament or our baseball team win the whole enchilada......any of which are attainable.
Another name thread b4 football...season can't get here soon enough.
But I agree with most, this is the wimpy way out for the admin.
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Way too much negativity going on here.
If you don't see the direction we have been headed and are headed with the name, your blind. I just wish they had the respect of admitting it and stop making azzes out of their fans, players and coaches.
---Check this out---How many students and recent alumni call us ULL? How many men on the street in the Lafayette area??? How many advertisers (excluding the Baton Rouge paper that wants to be in Lafayette)?? It is not cool to give the Echo L or the Lafayette after Louisiana---Keep it going and demand it from those who would get our money!!!
I have lived outside Louisiana most of my life. Most folks I talk to who follow college sports know the Ragin Cajuns are from a university in southern Louisiana. They all really like the name and when mentioning it remember some cajuns games on TV in basketball, baseball or football over the years. Louisiana, Louisiana-Lafayette, UL, whatever... those names don't mean much to the folks I talk to. They seem to love the Ragin Cajuns name and usually smile when saying it. Great name. That's the reality of things the way I see it.
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