The article is a puff piece for Farmer. Note that the only quote from anyone other than Farmer was from an SBC press release about the timing of its ESPN deal. Nothing from CST, nothing from ESPN, the actual parties to the deal. And no tough questions for Farmer about why we were able to televise on Cox under our old ESPN contract, but not the new one.
Contrast this article with the one in the News Star linked by BOP in the "And you think we have issues" thread, where the reporter actually talked to people on both sides of the story.