How many times are we going to keep re-branding ourselves, and then _____ when each branding doesn't catch on?
We are UL. We have some ESPN announcers referring to us as UL. The reference to us as "L" would sound dumb on the TV/radio, and the people in front the mic would rather say two syllables for "UL" than constantly five for "Louisiana".
Also, except for people wanting to be jackasses and pretend otherwise, when you say "UL" in the state of Louisiana, just about anyone who slightly pays attention knows you are referring to the University of Louisiana-Lafayette (our official name).
The branding has already been a cluster-frick due to the leaders moving the ball. No more. We've been pushing the UL and Louisiana branding. We stick with that.