Evidence that the community does not care much about basketball these days comes in the lack of a response to a question I asked in a previous post. I asked if folks who normally do not attend basketball would do so if we pulled an upset in a road money game. Not one person said they would. That means winning is not enough. As Just1More said, we would need to win BIG for several years in a row in order to significantly improve support. Of course this can be done and should be a goal. However, do not lose sight of how much of a challenge that is in a day when virtually no mid majors are getting at large bids. One reason for that is highlighted in the Washington Post article linked in an earlier post-virtually no teams in power conferences go on the road in pre conference these days. I say once again this is just not a UL issue. It is part of today's culture when college basketball does not have that much interest in the Deep South.