This post is part of_a new series titled,_'Future of Communications,'_and is brought to you by Nexmo.

Most of us know SMS as a simple communication tool to quickly send messages, but as we’ve covered in the past few weeks, SMS is more than just an easy way to chat. Many businesses rely on SMS to operate creatively and effectively in application-to-person (A2P) SMS, where an app delivers messages to a mobile subscriber. This allows companies to deliver SMS en masse to their customers or target market. So who are the people utilizing this route, and why? Here are several types of companies and their SMS use cases. Social networks Social networks, like Facebook, Twitter, LinkedIn and…

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