Wouldn't Troy, UL, the New Orleans Bowl. and the Sunbelt benefit if UL wins?
Troy goes to a more attractive bowl.
UL goes to the New Orleans Bowl.
The New Orleans Bowl sells more tickets to the bowl starved UL fans.
The Sunbelt earns more money and has more teams in bowls.
I am sure my thinking must be flawed, so go ahead and explain it to me :-)