Brian Honigman is a marketing consultant, speaker and freelance writer._For more insights on how to be a better marketer, sign up for Brian Honigman’s_weekly newsletter._This post originally appeared on the_Skyword_blog._ When it comes to content marketing, creating engaging content always comes first. However, great content alone does not make a similarly great blog. Another key element to creating an engaging blog is focusing on great design and user experience. This doesn’t mean your blog needs to have groundbreaking aesthetics or world-class graphics. In a lot of ways blog design has more to do with establishing visual clarity and organizing information…

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